For a long time kraft packaging was the ugly duckling, relegated to the hefty moving and shipping categories. Zero style, elegance or interest. Somewhere along the way, someone decided they had an untapped beauty – that organic, natural look could be a perfect fit for eco-conscious brands. The fact that they are made from a high percentage of unbleached, post-consumer recycled material was a beautiful cherry on top. Since then, they have taken the packaging industry by storm.
Brands are now using kraft packaging in extraordinary ways. We’ve rounded up a few of our favorite kraft looks.
Carota Vulgaris
Distilled spirits
Why we dig it:
- Use of black ink stamp-inspired illustrations
- Smart structure
- Outside carrot design carries inside to the carrot cork
- A natural product reflected in natural looking packaging
- Yes to the reusable bottle!
Bee Loop
Edible, zero-waste honey pot
Why we dig it:
- Made from recycled paper; continuing the brand’s sustainability mission.
- Cutout holds the honeypot in place
- Fluting used as organic art and overall design
- Minimalist design
Photo credit: Bee Loop
Bite
Culinary beverage supplier
Why we dig it:
- Bag-in-boxes have a 90% lower carbon footprint compared to glass bottles
- Playful, oversized typography
- Box with a cutout handle make for effortless transportation
Prostoria
Furniture design – surface restoration kit
Why we dig it:
- Tactile tree rings gives nod to company’s dedication to environmental responsibility
- Designed to be reusable and not immediately disposable
- Handle for easy carrying
Don’t be a stranger. CompanyBox can help create kraft packaging that celebrates your brand.